Thrust Areas

Track A: Challenges of Business and Strategies for Global Competitiveness in 21st century

  • A1 Balancing National Interest and Global Trade
  • A2 Globalization and Protectionism
  • A3 Optimizing Family Business Management
  • A4 Global Politico-economic Dynamics
  • A5 Strategic Alliances for Competitiveness and Economic Growth
  • A6 Evolving Business Model and Corporate Restructuring for Efficiency
  • A7 Role and Challenges of MSMEs and Unorganized Sector
  • A8 Corporate Governance Practices and Challenges
  • A9 Dynamics of Corporate Social Responsibility
  • A10 Knowledge Management and Competitiveness
  • A11 Growth Opportunities and Challenges in e-commerce
  • A12 Issues and Challenges in Business Analytics
  • A13 Public Sector and Economic Growth

Track B: Global Challenges and Opportunities for Economic Growth

  • B1 Economic Development and Inclusive Growth
  • B2 Social Sector and Governance
  • B3 Multilateralism vs. Bilateralism
  • B4 Emerging Sectors for Economic Growth
  • B5 FDI and Competitiveness
  • B6 Labour Migration and Regional Disparities
  • B7 Structural Changes for Growth and Global Competitiveness
  • B8 Fiscal and Monetary Policies for Economic Growth
  • B9 Role of International Bodies and Financial Institutions in Economic Growth

Track C: Innovative Marketing Strategies for Global Competitiveness

  • C1 Building and Managing Global Brands
  • C2 Innovations in Marketing Strategies
  • C3 Global Competition and Evolving Consumer Needs
  • C4 Competitive Pressures and CRM
  • C5 Strategies for Tapping Global Markets
  • C6 Technology Innovation and Marketing Strategies for Global Competitiveness
  • C7 Sustainable & Societal Marketing
  • C8 Leveraging Digital Marketing for Global Competitiveness
  • C9 Strategic Marketing Initiatives in MSMEs for Global Competitiveness
  • C10 Innovation in Public Sector Management

Track D: Human Resource Challenges and Strategies in the 21st Century

  • D1 Workforce Diversity and Global Competitiveness
  • D2 Strategic Role of HRM in Alliances and Economic Growth
  • D3 Strategic Leadership Issues and Challenges
  • D4 Performance Management System and Global Competitiveness
  • D5 Employee Engagement Strategies and Talent Management Practices
  • D6 Contribution of ICT in HRM
  • D7 Strategic Compensation and Reward Systems
  • D8 Changing Paradigm in National and International Industrial Relations
  • D9 Contemporary Issues in HRM and OB
  • D10 Performance Management and Performance Reward Issues

Track E: Developments in Financial Management for Strategic Advantage

  • E1 Strategic Risk Management and Global Competitiveness
  • E2 Strategic Issues and Initiatives in Banking Sector
  • E3 Global Capital Market Dynamics
  • E4 Financial Inclusion and Economic Growth
  • E5 Global Trends in Corporate Finance
  • E6 Financial Planning for Growth and Competitiveness
  • E7 Strategic Issues in Financial Reporting and Accounting Standards
  • E8 Global Valuation Models for Competitive Advantage
  • E9 Strategic Issues in Finance

Track F: Challenges and Initiatives in Operations Management for Achieving Competitive Advantage

  • F1 Strategic Issues in Operations Management
  • F2 Innovation in Logistics and Supply Chain Management
  • F3 Emerging Applications of Operations Research
  • F4 Challenges and Strategic Issues in Quality Management
  • F5 Innovative Project Management Strategies
  • F6 Strategic MIS
  • F7 Technology for Strategic Advantage in Operations (IT and Manufacturing)