About VCBMC-2019

Consumers buying behaviour and their attitude have changed drastically in the recent past. Possibly the most challenging concept in the marketing is to deal with understanding the unpredictable volatile consumer behaviour. The analytics space in todays digital age is overflowing with tools to analyze customer behaviour and the truth is that consumer behaviour is actually quite predictable in its unpredictability. Businesses that take the time to analyze customer behaviour patterns and shape the customer buying journey will have competitive advantage.

This conference will feature research that offers insight into rapidly changing consumer’s behavioural and their psychological responses to the dynamic marketing environment. Understanding the volatile consumer behaviour will equip the marketers to formulate the marketing strategies in order to match consumer demands and give them an advantage in cultivating long-term loyalty, trust and engagement.