Call For Papers

Conference Objectives

The conference aims to:

  • Understand how insights and research on volatile consumer behaviour can be used to enhance marketing decision making and support strategy formulation and implementation efforts.
  • Bring together leading industry leaders, academic scientists and research scholars to share their experiences and research results on different aspects of changing consumer behaviour.
  • Provide an interdisciplinary platform for researchers, practitioners and educators to deliberate upon recent innovations, trends, and concerns as well as challenges faced and solutions adopted in the area of consumer behaviour.

Conference Tracks

Mittal School of Business invites all kind of papers/case studies from researchers, practitioners and research scholars for the conference that connect academic researches with broader practical and industrial context in the field of consumer behaviour. The special focus of the conference will be on, but not necessarily restricted to following thrust areas:

  • Track A: Consumer buying behaviour in digital age
  • Track B: Customer data-driven marketing
  • Track C: Consumer innovativeness and disruptions
  • Track D: Bottom of pyramid and developmental marketing
  • Track E: Consumption trends in emerging economies
  • Track F: Marketing to millennial consumer